The WIDU.africa project has just launched its new support tool for women entrepreneurs, called “Women Call,” exclusively and for the first time in Tunisia.
Despite their potential, women are often excluded from business opportunities and encounter challenges in accessing finance and support networks. The Women Call is a proactive step towards supporting women entrepreneurs who have traditionally been underrepresented in various sectors.
More specifically, the Women Call aims to strengthen the financial autonomy of women owning micro and small businesses by providing them with financial resources and 1-on-1 business coaching to boost their entrepreneurial activities and improve their management skills. It aims to foster inclusivity in economic development by prioritizing women, especially those in underrepresented sectors and marginalized communities.
This program offers women entrepreneurs the chance to receive a grant ranging from TND 4,000 to TND 16,500 and tailored one-to-one coaching.
The Redstart Tunisie business accelerator will provide three one-to-one coaching sessions through its network of coaches specializing in mentoring women entrepreneurs.
The #WomenCall is open to all sectors of activity, whatever the region in Ethiopia and Tunisia. Micro and small businesses whose activities are in sectors where women are under-represented, are located in rural areas in the country’s priority regions, have a strong potential to create value and jobs for vulnerable populations, and/or have an innovative dimension or environmental and societal impact, are strongly encouraged to participate in this Local Call. The deadline for applications for this initiative is July 31.
Several thematic events will also be organized to reinforce the entrepreneurial network of women entrepreneurs.
Co-organized by the WoMENA and WIDU.africa projects, both commissioned by German Ministry for Economic Cooperation and Development (BMZ) and implemented by the German Technical Development Cooperation Agency (GIZ), the WomenCall aims to foster inclusivity in economic development by prioritizing women, especially those in underrepresented sectors and marginalized communities.
This program is among the various entrepreneurship support tools developed by WIDU.africa, a project based on a digitized approach to promoting micro and small business entrepreneurship.
This new tool is intended to bolster the efforts already underway to tackle the structural and financial challenges women entrepreneurs face as they develop their businesses.
It will help legitimize and consolidate the place of women entrepreneurs in society by giving them access to the resources they need to make their businesses prosper.
WIDU.africa and WoMENA place particular emphasis on supporting women entrepreneurs in rural areas of the country, as well as in sectors traditionally dominated by men.
This support can positively impact creating jobs and improving working conditions for women.