Liberia-based food delivery service, Balance Bolw owned by Andrea Kamara has been acquired by Nigerian Lady, Omolara Olarerin, the Chief Executive Officer of PocketFood.oi in Nigeria. This comes after several years of service both in Liberia and Nigeria.
While Madam Kamara spoke about how she grew the business with FrontPage Africa, she noted that it was more than a cook food she started after graduating from the university at her home. She explained that it was not easy but because of the good preparation of the food, she had so many customers who were mostly cooperate workers. She got a driver who used to do the delivery.
However, according to her, the business had a new twist after the drawdown of the UN Mission in Liberia. “From ELWA to Bushrod Island, my customers base were expatriates but when the UN drew down their forces my numbers dropped,” she told FPA.
Thereafter she moved to Lagos in Nigeria and established the business there, leveraging on the huge population in Lagos. She built an app for customers to track their orders, the first app she built was a fail but eventually built the second after she met with a group at a summit in South Africa.
“I went to the business conference in South Africa and met with a few guys. I told them about building another app but don’t have money. They told me that they could build the app but would want a share in my company and I promised them,” she said.
Madam Kamara later left Nigeria after the COVID-19 pandemic in 2020 which led her to closing up the business and going to the United States. She resided in the country for more than two years.
She added that she is highly involved in her new endeavor to run a food delivery business in Nigeria. She is currently a co-founder of an agro-tech company. Because of this, she was forced to sell her business to a Nigerian woman who runs a comparable enterprise.
“A friend of mine introduced me to a young lady who was doing a similar thing, she provides lunch for cooperation workers. She asked me what are you doing with the Balance Bolw and I told her I don’t know yet. And she approach me and said she would offer to buy my company,” Kamara explains.
She continues: “Initially, I said no, it was my baby, I don’t want to give my company out yet, I still have hope that I was going to come back to revive my company but I have been offered to join another company that is involved in agro-tech and I am a co-founder, I also had just given birth. And so, I later called back and asked her do you still want to buy my company and she yes, we went through the negotiation and that is how I sold the company.”
With over 1000 dedicated subscribers, Balance Bowl has demonstrated its commitment to reshaping how Africans approach their health and wellness journeys, Omolara Olarerin, the Chief Executive Officer of PocketFood told a media outlet in Nigeria after the purchase of the Balance Bolw from Madam Kamara.
“This acquisition marks a significant milestone for both PocketFood.io and Balance Bowl,” stated Madam Olarerin, CEO of PocketFood.
Madam Olarerin added that the combination is convenient and will seek the well-being of her subscribers.
“PocketFood’s mission has always been to simplify the lunch experience for Africans, and now, with Balance Bowl’s expertise, we’re poised to elevate workplace nutrition to an entirely new level,” she said.