The huge presence of Zimbabwean companies participating at the 2023 Global Expo, Botswana, and the display of high-quality products has charmed President Eric Mokgweetsi Masisi.

There was a total of 23 companies from different sectors of the economy in Zimbabwe exhibiting their goods and services at the expo. They were seeking to leverage the platform to expand their market footprint and seal trade strategic synergies. 

Global Expo Botswana (GEB) is the country’s premier International multi-sectoral business-to-business exhibition that is managed by BITC on behalf of the government of Botswana. The annual expo is held towards the end of the year, and it attracts exhibitors and business people from the region and globally.

This expo brought together multiple sector players and industry leaders in agriculture, education, energy, finance, health, and ICT, many industry experts, policymakers, and entrepreneurs. During this two-day event, guests have the opportunity to participate in business-to-business sessions, round table discussions, and workshops on specific sectors, including the health and pharmaceutical sector, financial and business services including green financial services, Manufacturing and ICT, and innovation.

The key highlights of the Global Expo Botswana include an Exhibition of cutting-edge products and services from diverse industries, engaging in seminars and workshops on market trends and emerging opportunities, networking sessions with key decision-makers and industry experts, and B2B meetings for potential collaborations and partnerships.

President Masisi conducted a tour of the exhibition stands which included Zimbabwe. He engaged with several exhibitors and admired their products and displays. He expressed particular excitement with the leather products, agriculture, and value addition thrust shown by Zimbabwean firms. 

Botswana boasts a competitive advantage as one of Southern Africa’s fastest-growing economies with preferential market access to SACU, EU, SADC, and MERCUSOR markets.

This event will Promote investment opportunities in Botswana, encourage Joint Venture Partnerships between citizens and foreign exhibitors, promote intra-regional trade and further integrate Botswana into the Global Trading System, and Offer exhibitors and visitors a platform to explore new markets, secure new business, build new partnerships and grow business.

GEB has various value-added services that run concurrently to the exhibition such as workshops, one-on-one buyer-seller meetings, and an international Investment and Trade Conference.

This year, in collaboration with the European Union, will launch the EU-Botswana Business Forum (EBBF). The EBBF is a collaborative effort between the European Union and the Botswana Investment and Trade Centre (BITC) to bring together the business community from Europe and Botswana.

GEB came into existence in 2006 and has been held successfully on an annual basis since its inception. This major trade and investment platform offers businesses an exciting opportunity to do business in one of Southern Africa’s and Africa’s most stable and fastest-growing economies, given the geographical centrality of Botswana in the SADC region.

This year’s expo will last till the 14th of October.