ADB LAUNCHES NEW CORPORATE STRATEGY.

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  • A new corporate strategy has been considered and approved by the Board of Directors of the ADB.
  • The theme is “going above and beyond the predictable”.
  • ADB is taking necessary steps to strengthen its dominance as a leader in agribusiness financing in Ghana

 

 

 

A new corporate strategy has been considered and approved by the Board of Directors of the Agricultural Development Bank. The new corporate strategy replaces a 3-year strategy that expired on December 31, 2022.

 

 

The new corporate strategy was launched with a commitment to strengthen agribusiness financing to accelerate the achievement of its vision “to be the people’s bank, harnessing the transformational power of agribusiness for wealth creation.”

 

 

It is anchored on a theme, which is “Going Above and Beyond the Predictable”. It has nine pillars to guide the direction of the bank for the next few years.

 

 

This new strategy is aimed at enhancing the bank’s dominance as the leader in agribusiness financing in the country, and at the same time leveraging technology to reposition its retail and Digital Banking space. The other primary focus areas include financial performance, process improvement to enhance turnaround time, risk management, and customer experience.

 

 

The Managing director, Alhaji Alhassan Yakubu-Tali, while he was giving a brief remark at the launch, talked about the bank’s commitment to agribusiness financing, he stated, “As the people’s bank, harnessing the transformational power of agribusiness for wealth creation, ADB is taking necessary steps to strengthen its dominance as a leader in agribusiness financing in Ghana. ADB will continue to remain the leader and dominant in agribusi­ness financing across the entire agricultural value chain.” He also announced that ADB has rolled out strategies toward improving its digital and retail banking segments in order to enhance convenience and service delivery.

 

 

Alhaji Yakubu-Tali stated that the current happenings at the world stage, ranging from COVID-19, the Russia-Ukraine war, the slowdown in the global economy, high inflationary pres­sures, exchange rate challenges, and the domestic debt exchange program by the government, among others, required strategic decisions to make the Bank com­petitive and meet its performance indicators.

 

 

To further explain, the new corporate strategy will serve as a blueprint to ensure that the bank grows above and beyond the predictable. The MD also commended the bank’s cherished customers for their loyalty and continuous trust in the ADB brand, its products, and its services.

 

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