The afrobeat musician Davido through his talent and hard work has risen to fame. He has produced so many hit songs and has been nominated for awards.
As a result of this fame, he has gotten so many endorsements from huge brands running into millions and tens of millions. He has bagged several seals of approvals from companies like Hong Kong Base mega mobile manufacturer Infinix. He has ambassadorial endorsement deals in companies like PUMA, Wema Bank, Martell Blue Swift, Pepsi, Travelbeta, Close Up, Guinness Nigeria, Mtn Pulse, Pampers, and 1xbet.
It was just recently brought to everyone’s notice how much this popular Afrobeat musician charges for ambassadorial deals when Nigerian techpreneur, Billpoint CEO Williams Linus approached him to offer an ambassadorial deal. Davido’s team revealed that $5 million is the cost of getting the artist for endorsement over a calendar year.
According to a post by Billpoint CEO, Linus Williams, yesterday on Instagram, Davido’s team disclosed the cost of bringing the musician on board as an ambassador to his company.
The post titled “Re: Endorsement Deal Inquiry” reads “Hello Mr Williams, thank you for your email. Davido’s endorsement fee is $5m for a full calendar year and is subject to review at the end of the endorsement period. kindly let me know how you would like to proceed.”
Williams, it was gathered had initially prepared a whopping N150 million (approximately $205,000). This failed business transaction has sparked so many reactions online.
The Anambra tech guru Linus Williams is the founder and CEO of the BillPoint app. The app was launched in April 2023 and is designed to enable users to easily purchase affordable airtime, and data, and pay bills for their electricity and cable TV. Since its launch, the app has gained significant traction.
As much as this Nigerian techpreneur is doing well in his field, this situation has highlighted how big of a celebrity the Nigerian Afrobeat musician is, and this kind of fame is not just stumbled upon; he did his bit by putting in the hard work to support the talent and that has placed him in this position.