• Google celebrated women by announcing three new initiatives for women.
  • There will also be a social media series inspiring women in the African technology sector.
  • 15 startups have been selected for the program.

As regards International Women’s day that was observed yesterday the 8th day of March, Google celebrated with women by announcing three new initiatives aimed at empowering women entrepreneurs in Africa and providing them with the resources they need to succeed. 

The initiatives are the Google for Startups Accelerator Africa, Women Founders Cohort, the Hustle Academy for Women-led SMEs, and a social media series celebrating inspiring women in Africa’s technology sector.

Head of Startup Ecosystem, Africa, Folarin Aiayegbusi said,  “We are thrilled to announce the selected startups for the inaugural class of our Google for Startups Accelerator Africa: Women Founders Cohort. These women are tackling some of Africa’s most pressing challenges, and we’re excited to support them as they build the future.”

There were 15 startups selected for this program and those startups are from eight different African countries. These startups are creating innovative solutions that improve livelihood in their communities.

The name of this initiative is Google’s Hustle Academy. This is a boot camp-style training program designed to help entrepreneurs increase revenue, position themselves for investment, and build sustainable businesses for the future. 

In line with this celebration, the plan is to host six women-focused cohorts of the Hustle Academy program in Kenya, Nigeria, and South Africa throughout the month of March. Women entrepreneurs will participate by applying to join these cohorts at g.co/hustleacademy.

Google is celebrating inspiring women in Africa’s technology sector through its #WomeninIT social media series. The series features the stories of six inspiring women who break barriers and make an impact in the fields of technology, business, entrepreneurship, innovation, and startups on the continent.

The Head of Communications, at Google Africa, Dorothy Ooko, stated, “At Google, we are committed to providing women entrepreneurs in Africa with access to funding, mentorship, and networking opportunities. Through our programs, we aim to bridge the gap and empower women to succeed in their respective fields.”

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