Rwanda Inks Major Deal With Bayern Munich.


Following the announcement that it had formally joined forces with Germany’s top football club, FC Bayern Munich, as a Platinum Partner, solidifying its position as the club’s Official Tourism Partner for East, Central, and Southern Africa through 2028, Rwanda has once again entered the international football scene. 

‘Visit Rwanda’ is a campaign that promotes Rwanda’s tourism offerings in foreign markets.

This collaboration, which joins Rwanda’s previous agreements with Premier League’s Arsenal and French Ligue 1 Champions Paris Saint-Germain, comes at the recommendation of President Paul Kagame that Rwanda consider new ties with big football teams.

The agreement, which will last through the summer of 2028, was praised by FC Bayern’s CEO Jan-Christian Dreesen, who said: “I am really delighted with this collaboration. Bayern can now interact with Africa actively and receive priceless experiences. This brand-new platinum alliance nicely complements our long-term goals. Through youth football initiatives, we are dedicated to promoting “Visit Rwanda” and fostering Rwanda’s sporting development. These are difficult yet necessary duties. This is FC Bayern’s next major step toward globalization because Africa is a region brimming with prospects.

This optimism was mirrored by Andreas Jung, Executive Board Member Marketing for Bayern: “I eagerly anticipate this brand-new and highly potential cooperation. We are committed to helping the Ministry of Sports of Rwanda advance young football initiatives, such as the FC Bayern young Cup. The promotion of ‘Visit Rwanda’ as a top travel destination is our aim, and we cordially welcome our new partner into our extensive business network.

The relationship with FC Bayern, according to Rwanda’s Minister of Sports Aurore Mimosa Munyangaju, would foster the growth of young football in Rwanda for both boys and girls.

“The establishment of the FC Bayern Academy, where their expert coaches will share their knowledge of the game with local coaches and players, holds immense potential for Rwandans to excel in football. This partnership provides a remarkable platform for Rwanda to strive for excellence in sports,” he said.

This substantial milestone was also welcomed by Clare Akamanzi, CEO of the Rwanda milestone Board, who noted that exceptional progress has been made ever since the government of Rwanda launched the Visit Rwanda campaign five years ago.

Bayern Munich, she continued, “is yet another esteemed partner that enables us to contact millions of its global fans and encourage them to visit Rwanda. We plan to use this cooperation to promote investment and economic prospects, bring more tourists to Rwanda, and encourage everyone to fully enjoy the country, Akamanzi said. Germany is one of Rwanda’s top five source markets for tourists.


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