- The new digital platform aims to give voice to stories from Africa and the Africans in the Diaspora.
- It also aims to establish itself as a reliable news source of global news that matters to African audiences.
In order to emphasize news about and from Africa to a global audience in four languages including Swahili, English, Hausa, and French, Turkey’s public broadcaster (TRT) has developed a new digital news platform called TRT Afrika. The channel launched on Friday, the second day of the First Broadcasting Summit held in Istanbul and organized by TRT and the African Union of Broadcasting. It is a three-day summit that began on March 30.
According to TRT’s objective and inclusive journalism goals of objective and inclusive journalism, TRT Afrika will offer its viewers a different perspective on Africa and feature global stories of significance to Africa with rich, timely, and balanced information. It will also give voice to tales from Africa and the Africans in the diaspora, putting the distinctive fusion of their essential beliefs at the center of global affairs.
With employees from 15 different African countries, TRT Afrika’s digital mission is to establish itself as a reliable news source with global news that matters to African audiences and create high-quality content for young people who use social media to stay connected to the world.
The new digital news platform aims to address the information demands of the global African diaspora by offering distinctive digital content, exclusive stories, investigations, and documentaries of local African topics to African and international audiences.
TRT Afrika will operate in numerous African nations, including Gambia, Morocco, Nigeria, and Cameroon. In doing so, it also strengthens Turkey’s long-standing commitment to Africa by giving African voices a stage to be heard and honored worldwide.
On Friday, introductory remarks for TRT Afrika will be made by Presidential Communications Director Fahrettin Altun, TRT General Manager Mehmet Zahid Sobaci, and African Broadcasting Union senior manager Gregoire Ndjaka.
African Broadcasting Union delegates gathered on Thursday for the summit’s opening day under the banner “Towards a Sustainable Future: Reshaping the Public Broadcasting Service.” At least 23 journalists from 16 different African nations were also given training on subjects like Tools to be used against the Western ethnocentric approach”, “Contribution of the technology to the change of journalism,” and “Change of the media during the pandemic process”.
Later on Friday, the summit will include discussions on subjects like: “Africa-Türkiye Relations in the Mirror of Public Service Media: Shared Vision and Future Challenges”, “How Can African and Turkish Public Service Media Stay Sustainable in the Digital Age?” and “The Changing Face of Global News Feeds: Common for a Fairer World”, and Panels on “African Stories with Vision” will follow.
TRT Afrika is the newest member of the TRT family, which already includes TRT World, TRT Arabic, TRT Russian, TRT Deutsch, TRT Français, and TRT Balkan. Individually and collectively, these channels all present a variety of viewpoints and voices to viewers throughout the world.