MOROCCO’S FASHION WEEK SET TO CELEBRATE WOMEN.

• • • Morocco’s fashion week is to be held from the 8th to the 11th of March.
    • The event will tie in with the celebration of women.
    • The event will promote upcoming designers.

The 2023 edition of Morocco’s fashion week will be held from the 8th to the 11th of March. This year the event will be hosted with Riad la Brillante, a hotel nestled in the heart of the medina where traditional craftsmanship and modernity meet harmony and elegance. 

This edition ties in with the worldwide celebration of women, including International Women’s Day on the 8th day of March.

This occasion is organized and supported by the Oriental Fashion Show and it is chaired by Hind Joudar in partnership with M Avenue. The partnership is dedicated to building a lasting anchorage within the kingdom. 

The fashion runway will be at M Avenue, which would not be the first time the fashion runway is hitting one of the city’s must-see attractions developed by Nabil Slitine.

The fashion shows are slated for the 10th of March, starring special exhibitions on Morocco’s iconic caftan. This is intended to pay tribute to the craftswomen on the occasion of World Women’s Rights Day.

The primary aim of this event is to promote young and upcoming designers with a prize allowing winners to travel to a parade in Paris. The competition is organized in conjunction with the styling and modeling schools Casa Moda, Lasalle College, and Escom in a joint partnership. There will be judges like Saher Okal, the founder of the Academia Moda school in Nazareth, Morocco’s Said Mahrouf, and Zineb Joundy as well as Egyptian dressmaker Hany El Behairy on the panel.

From the 9th to the 11th of March, other works of art will be shown throughout the day in collaboration with the association “Dam Lmaalma.”

Then on the final day, a gala dinner will be held within the mythical Royal Mansour palace. It will be preceded by a parade featuring the creations of big names in fashion from international regions. The dinner will benefit Atlas Kinder, an association that takes care of orphaned children.

Marrakech was chosen as the permanent establishment for this bi-annual event celebrating the city as an international fashion capital.